One of Abyss' best known games is Black Desert Online a MMORPG (a massively multiplayer online role playing game, for the uninitiated).What's the big deal? Despite having a rich culture to fall back on, Jin says many Korean game developers have focused on stories and plotlines that have largely focused on Western culture. Now, her work as the CEO of Pearl Abyss America includes sharing their games with the mainstream, which aim to offer an alternative to the Western perspective.Jin grew up playing games after school at PC cafes in South Korea, a popular option for young people in the '90s who might not have had a great computer at home.Who is she? Jeonghee "JJ" Jin is the CEO of Pearl Abyss America, part of the South Korean video game developer Pearl Abyss. Now, one industry leader wants to put the spotlight on video games. It's the country that brought you your favorite boy band, drama series, fermented food, and more. South Korean esports players compete in a match during the Esports Championships East Asia in Seoul in 2021.
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